Off the Page: The Undulating Words of Gabriel García Marquez

The interplay between literature and the various visual arts—paintings that tell stories, or books that describe paintings, or any other cross-artform conversation—has always been fascinating to me. And being the book lover that I am, artwork based on the written word itself has always captured my imagination, from the Winnie-the-Pooh movies I watched as a kid, to the Sochi Olympics Opening Ceremonies.

Winnie-the-Pooh words in the rain

Sochi Opening Ceremonies -  great Russian poets and writers

So when I discovered this “ocean of words” honoring Gabriel García Marquez, from Spain-based creative group Think Big Factory and creative agency Barrabes Meaning, I was absolutely mesmerized.

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From an article on PSFK.com:

Choosing a particular motif to trace through his work—in this case, the ocean—they set up an intricate multimedia installation involving 10,000 words 3D printed in real time.

Travesía por los estados de la palabra,” which premiered at the international art fair of Madrid, ARCOmadrid in February, was inspired by a speech given by García Marquez at the First International Congress of the Spanish Language in Zacatecas (Mexico) in 1997 called “Bottle the sea for the God of words.”

The speech is about “the power of words in the image era”—a still-relevant concept, especially in the Internet’s zeitgeist of diminished word use and 140-word tweets.

It is conceptually, visually, experientially stunning. I love this homage to “the power of words in the image era,” and the role words play in the greater social landscape, which is so evocatively visualized in this ocean. The sense of movement, based off of real-time data of word-use on Twitter, gives me the same sense of wonder as the starling murmurations I was inspired by for one of my favorite school projects.

The technology they harnessed to build this piece is also super interesting. More from the PSFK article:

The choice and arrangement of the waves behind the words is affected by the contemporary use of Márquez’s words about water by the general populace. The motion of the 3D-printed words is determined by data extracted from Twitter through a program designed in openFrameworks.

The room, on a larger scale, is a representation of what the creators’ software does, taking the elusive qualities of language and transforming them into a physical manifestation. This is made especially evident through the tirelessly working 3D printers that remain on display, and the words that flow ceaselessly through the room.

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It is so fitting that this creative exploration, pushing the envelope for the experience of the written word, was done to honor the memory of a man whose writing pushed the boundaries of the believable. I was fascinated by Gabriel García Marquez’ works, and wrote my own, rather humble, memorial to the man in this blogpost; it is lovely to see that not only will his stories live on, but his ideas will inspire art and conversations like this, still very relevant to our society today.