Designed for Children

I’ve written a number of posts on design for adult and young adult books, but I’ve yet to feature any books for younger audiences. However, I recently discovered that a few famous graphic designers have made their own children’s picture books, which approach youthful subjects with really beautiful composition and color. One of the most notable authors is probably Paul Rand, who illustrated books written by his wife Ann Rand.

Ann & Paul Rand

Paul Rand is perhaps best known for his logos for ABC, UPS and IBM, and some of his advertisements and posters. While Rand spent most of his life designing for adult audiences, his aesthetic has a simple, colorful, bold look that works really well in children’s books.

rand-logos

rand-posters

The Rands’ children’s books include the three I’m sharing below, Sparkle and Spin: A Book About Words, I Know a Lot of Things, and Little 1. The books have different topics and slightly different visual styles, but are all recognizably Paul Rand’s aesthetic. The text of the books also has a lot of fun word play, from the number puns in Little 1 to playfully illustrated homophones in Sparkle and Spin.

rand-grid2

Sparkle and Spin: A Book About Words

This is probably my favorite of the bunch, as it talks about the power and importance of the written language. Despite the simple text, you can tell that the author is very aware of the significance of the written word in our society, and the playful typographic layouts demonstrate a masterful grasp of letterforms and type. Aesthetically, the book design uses a bright, limited color palette and large blocks and shapes of color to fill the pages. And you’ve got to love a children’s book that breaks out the word “tintinnabulate”! Continue reading Designed for Children

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