As I continue to explore the world of iPad publications I am fascinated by the range of formats and features that magazines are offering in their iPad apps. This post takes a look at two travel-related publications—the app for the well known and beloved National Geographic, and the app for the new, gorgeous, and award-winning AFAR magazine.
- National Geographic does the best job I’ve seen yet of integrating animation and video into their interactive magazine. This perhaps should be unsurprising, considering the range of resources and material they already had at their disposal prior to the creation of the iPad app.
- AFAR appears to be essentially just scanning in their print magazine for consumption on an iPad screen. While that fails to provide an enhanced experience, it is probably a much easier and more affordable option for a magazine that was only launched three years ago. However, I was impressed with the multiple, intuitive and convenient methods of navigation, and the text-only option.