When I first saw these four book covers by Swedish graphic designer Petra Börner, I was completely blown away. They are visually arresting, almost mesmerizing even, in the way they grab and hold my attention. Her bright, bold, vivid style is in someways reminiscent of the youthful design in Paul Rand’s children’s books that I recently wrote about. But there is also an unmistakably mature aesthetic sense to them, and they feel like they could do quite nicely framed and hung up as art in a chic city apartment.
I keep telling myself that it is absolutely ridiculous to buy books in a language I don’t even speak, but they are so gorgeous that I’m genuinely tempted!
The publisher, Bonnier Pocket, wrote in a release that “We believe that graphics and design have become an even more important way to get consumers to choose our paperbacks.” I couldn’t agree more, and as I have mentioned before, I think this is the result of a shift in the public perception of physical books as objets d’art. I predict we’ll see more and more gorgeous designs being released as consumers look to physical books to be delightful experiences.
After finding these covers I looked online to see if I could find more of Petra’s work. I found some illustrations she made for Wrap Magazine, and a short interview they did with her which is charming, but my favorite part of the article was seeing her pictures from her illustration process:
I’ve written a number of posts on design for adult and young adult books, but I’ve yet to feature any books for younger audiences. However, I recently discovered that a few famous graphic designers have made their own children’s picture books, which approach youthful subjects with really beautiful composition and color. One of the most notable authors is probably Paul Rand, who illustrated books written by his wife Ann Rand.
Paul Rand is perhaps best known for his logos for ABC, UPS and IBM, and some of his advertisements and posters. While Rand spent most of his life designing for adult audiences, his aesthetic has a simple, colorful, bold look that works really well in children’s books.
The Rands’ children’s books include the three I’m sharing below, Sparkle and Spin: A Book About Words, I Know a Lot of Things, and Little 1. The books have different topics and slightly different visual styles, but are all recognizably Paul Rand’s aesthetic. The text of the books also has a lot of fun word play, from the number puns in Little 1 to playfully illustrated homophones in Sparkle and Spin.
Sparkle and Spin: A Book About Words
This is probably my favorite of the bunch, as it talks about the power and importance of the written language. Despite the simple text, you can tell that the author is very aware of the significance of the written word in our society, and the playful typographic layouts demonstrate a masterful grasp of letterforms and type. Aesthetically, the book design uses a bright, limited color palette and large blocks and shapes of color to fill the pages. And you’ve got to love a children’s book that breaks out the word “tintinnabulate”! Continue reading Designed for Children